Connecting Vision, Expertise and the Market<\/strong><\/span><\/h4>\nOn Tuesday, 16 December 2025, an online presentation of the business and marketing plan of the Vetrne Orgle\u00ae project<\/strong> was held via the Zoom platform, implemented within the European ST3ER project<\/strong><\/a>. The event brought together experts, mentors, partners and project supporters from the local and wider environment, providing a comprehensive insight into the results achieved to date and the future development directions of the project. The work of all stakeholders is grounded in a strategic document prepared for the next phases of project governance and management. Presentation of the Results<\/span><\/p>\nThe event was moderated by Petra Kos<\/strong>, director of the Center for Exterior Arrangement<\/a>\u00a0and Kos Joinery<\/a><\/strong>, who ensured a clear presentation of content, a structured discussion and the active engagement of participants through focused and integrative moderation.<\/p>\nWhen Vision Translates into Strategy: Professional Foundations of the Vetrne Orgle\u00ae Project<\/strong><\/span><\/h4>\nIn the introductory part, Jo\u017ee Kos<\/strong>, the conceptual leader of the Vetrne Orgle\u00ae project, presented the technical component of the business and development plan<\/strong>, outlining the situation before and after the ST3ER project. To support an understanding of the project\u2019s evolution, he highlighted activities based on connecting people, space and nature.<\/p>\nThe analytical assessment of the external and internal environment<\/strong>, a comparison with similar projects in the EU and Slovenia, business economics, options for organisational development and the project\u2019s financial framework were presented by Margareta Gu\u010dek Zako\u0161ek, MSc<\/strong> (Potencia \u2013 Business Consulting and Training)<\/em>. She highlighted the economic feasibility, cost structure and optimal scenarios for the project\u2019s business performance.<\/p>\nThe marketing component of the business plan<\/strong> was presented by \u00a0Tadeja Jere Jakulin, PhD<\/strong> (SILT \u2013 Institute for Systems Research)<\/em>, with a focus on an integrated marketing strategy, strategic positioning of the project in connection with partnership strategies with municipalities, sales channels, pricing policy, and the project\u2019s potential on both domestic and international markets. As the Vetrne Orgle\u00ae project is service-oriented, she also addressed marketing risk management and provided professional recommendations.<\/p>\nThe concluding, more reflective segment was contributed by Janja Viher<\/strong> (SIV Agency \u2013 Business Consulting)<\/em>, who emphasised the importance of site identity and community understanding<\/strong>. She presented the project process from a mentoring perspective, the value of a supportive environment, and collaboration within the ST3ER framework. She expressed appreciation for the strong collaborative spirit and synergy among all participants.<\/p>\n<\/div>![\"Udele\u017eenci](\"https:\/\/www.mizarstvo-kos.si\/wp-content\/uploads\/2025\/12\/Predstavitev-Vetrne-orgle_16.12.2025_18-copy.webp\" "\\"Predstavitev")
<\/span><\/div><\/div><\/div><\/div><\/div>Participants of the Online Presentation<\/span><\/strong><\/h4>\nThe online presentation was attended by: Jo\u017ee Kos, Petra Kos, \u0160pela Pavli\u010d Kos, Margareta Gu\u010dek Zako\u0161ek, MSc, Tadeja Jere Jakulin, PhD, Janja Viher, Tja\u017e Bauer, Peter Ogorelec, Anamarija Fortuna, Franc Pohleven, PhD, Vid Jakulin, PhD, Brane Ko\u0161ir, Karin Lavin, Franci Rokavec, Lijana Lov\u0161e, Mark \u0160pacapan, Lilija Vrtovec and Petra Marinko<\/strong>. Presentation of the Results<\/span><\/p>\n\nThe event represents the final activities of the ST3ER project<\/strong>, which were previously shaped through the workshop From Vision to Strategy \u2013 Foundations of the Vetrne Orgle\u00ae Project<\/em> and presented at the international ST3ER and BRIGHT event in Denmark<\/a>. The Development Center of the Heart of Slovenia<\/a> participated in the ST3ER project as the Slovenian partner in a consortium of five EU countries, enabling Slovenian tourism companies to apply for European funding. With their professional support and guidance, they made a significant contribution to the development of the project, for which we sincerely thank them.<\/strong><\/p>\nThe Vetrne Orgle\u00ae project within ST3ER is enabled with the support of the European Union.
This Project has indirectly received funding from the European Union\u2019s COSME \u2013 SMP programme, via an Open Call issued and executed under project ST3ER (grant agreement No 101121592).<\/em><\/p>\n<\/blockquote>\n<\/div>![\"Udele\u017eenci](\"https:\/\/www.mizarstvo-kos.si\/wp-content\/uploads\/2025\/12\/Predstavitev-Vetrne-orgle_16.12.2025_3-copy.webp\" "\\"Predstavitev")
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The event was moderated by Petra Kos<\/strong>, director of the Center for Exterior Arrangement<\/a>\u00a0and Kos Joinery<\/a><\/strong>, who ensured a clear presentation of content, a structured discussion and the active engagement of participants through focused and integrative moderation.<\/p>\n In the introductory part, Jo\u017ee Kos<\/strong>, the conceptual leader of the Vetrne Orgle\u00ae project, presented the technical component of the business and development plan<\/strong>, outlining the situation before and after the ST3ER project. To support an understanding of the project\u2019s evolution, he highlighted activities based on connecting people, space and nature.<\/p>\n The analytical assessment of the external and internal environment<\/strong>, a comparison with similar projects in the EU and Slovenia, business economics, options for organisational development and the project\u2019s financial framework were presented by Margareta Gu\u010dek Zako\u0161ek, MSc<\/strong> (Potencia \u2013 Business Consulting and Training)<\/em>. She highlighted the economic feasibility, cost structure and optimal scenarios for the project\u2019s business performance.<\/p>\n The marketing component of the business plan<\/strong> was presented by \u00a0Tadeja Jere Jakulin, PhD<\/strong> (SILT \u2013 Institute for Systems Research)<\/em>, with a focus on an integrated marketing strategy, strategic positioning of the project in connection with partnership strategies with municipalities, sales channels, pricing policy, and the project\u2019s potential on both domestic and international markets. As the Vetrne Orgle\u00ae project is service-oriented, she also addressed marketing risk management and provided professional recommendations.<\/p>\n The concluding, more reflective segment was contributed by Janja Viher<\/strong> (SIV Agency \u2013 Business Consulting)<\/em>, who emphasised the importance of site identity and community understanding<\/strong>. She presented the project process from a mentoring perspective, the value of a supportive environment, and collaboration within the ST3ER framework. She expressed appreciation for the strong collaborative spirit and synergy among all participants.<\/p>\n<\/div> The online presentation was attended by: Jo\u017ee Kos, Petra Kos, \u0160pela Pavli\u010d Kos, Margareta Gu\u010dek Zako\u0161ek, MSc, Tadeja Jere Jakulin, PhD, Janja Viher, Tja\u017e Bauer, Peter Ogorelec, Anamarija Fortuna, Franc Pohleven, PhD, Vid Jakulin, PhD, Brane Ko\u0161ir, Karin Lavin, Franci Rokavec, Lijana Lov\u0161e, Mark \u0160pacapan, Lilija Vrtovec and Petra Marinko<\/strong>. Presentation of the Results<\/span><\/p>\n The event represents the final activities of the ST3ER project<\/strong>, which were previously shaped through the workshop From Vision to Strategy \u2013 Foundations of the Vetrne Orgle\u00ae Project<\/em> and presented at the international ST3ER and BRIGHT event in Denmark<\/a>. The Development Center of the Heart of Slovenia<\/a> participated in the ST3ER project as the Slovenian partner in a consortium of five EU countries, enabling Slovenian tourism companies to apply for European funding. With their professional support and guidance, they made a significant contribution to the development of the project, for which we sincerely thank them.<\/strong><\/p>\n The Vetrne Orgle\u00ae project within ST3ER is enabled with the support of the European Union.When Vision Translates into Strategy: Professional Foundations of the Vetrne Orgle\u00ae Project<\/strong><\/span><\/h4>\n
<\/span><\/div><\/div><\/div><\/div><\/div>Participants of the Online Presentation<\/span><\/strong><\/h4>\n
\n
This Project has indirectly received funding from the European Union\u2019s COSME \u2013 SMP programme, via an Open Call issued and executed under project ST3ER (grant agreement No 101121592).<\/em><\/p>\n<\/blockquote>\n<\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-31129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodek"],"yoast_head":"\n